By: Anson Zong-Liscum
Companies go through hundreds of different advertising campaign scenarios each year for different projects. A domestic advertisement will always vary greatly from an international version of the same project and usually requires a substantial amount of work to reach out a larger audience group. Composing the international version of an advertisement contains many more variables and important factors that need to be thought about before release to be as successful as can be. I was browsing around on Vimeo the other day and came across a lot of great international advertisements done by some big name companies within their respective industries. Take a look.
Take a look at some of these creative advertisements and determine whether they got their message across to you. If they got it across to you do you feel that they would reach out to an international audience and give the same message?
In the meantime you can see other international marketing videos I have found to be unique and creative to my album link. Enjoy!